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Key funnels

Report the steps that matter from your backend, or from Segment or RudderStack, see where people drop off, and whether what you shipped moved it.

1. 1What key funnels are, and when to use themA few funnels that matter, counted from steps your backend reports, and how they differ from a full analytics tool.
2. 2Send your first stepsCreate a tracking key, make the call from your backend, and check that the steps arrived.
3. 3Connect Segment or RudderStackFill your funnels from the events you already send to Segment or RudderStack, with a webhook destination and no code.
4. 4Build a funnelPick the steps in order, give a step more than one way, name it, and set the conversion window.
5. 5Read the reportConversion, the change since the period before and its margin of error, each step, and the split for a step with several ways.
6. 6Step trendsWeekly cohorts, complete and in-progress weeks, whether a step moved more than its margin of error, and whether it moved after a solution shipped.
7. 7Connect funnels to your treeLink a step to an opportunity or a solution, see its trend and badge on the tree, and use a funnel as an outcome's metric.
8. 8Busy apps, 429s and backfillsBatch your steps, handle a 429 with Retry-After, and send history from before you started.
9. 9Privacy, limits and retentionWhat Outcomify stores about each person, how long it is kept, and what a workspace can send for free.
10. 10Read your funnels from your own systemsA funnels.read key, and the four calls that return your funnels, their reports, their weekly trends and this month's usage.