The product

Everything an OST needs. Nothing it doesn't.

A purpose-built canvas for Opportunity Solution Trees — with the structure enforced, the evidence attached, and the whole history kept. Built so your discovery survives the quarter.

◆ OUTCOMEActivate 10 teams in Q2
● OPPORTUNITYOnboarding feels slow
● OPPORTUNITYHard to see early value
▲ SOLUTIONGuided setup
▲ SOLUTIONStarter tree
▲ SOLUTIONWeekly digest

The canvas

See your whole strategy on one screen.

Zoom out to the org's outcomes, zoom in to a single assumption. Drag, branch and reconnect — the structure stays intact while you think.

The Outcomify opportunity tree canvas

The structure

Four node types, one structure.

The OST taxonomy is built into the canvas — so the tree can't quietly drift into a messy whiteboard.

Outcome

The measurable business result at the root. Everything below traces back to it.

Opportunity

An unmet need or pain point — the branches worth exploring on the way to the outcome.

Solution

A concrete bet at the tips, sized by effort × impact and backed by evidence.

Assumption

The risky belief a solution depends on — made explicit so it can be tested, not assumed.

An opportunity node fly-out with linked evidence

Inside a node

Every node carries its thinking.

Open any node to see the evidence behind it, its bet size, its history and the discussion around it — all in one place, not scattered across docs and tickets.

Evidence & bet sizing

Back every bet with evidence.

Each opportunity carries an evidence strength — from gut feel to validated — and a bet size from effort × impact. The loudest voice stops winning the roadmap.

Effort × impact bet-sizing priority matrix

Built-in AI · Canopy

Canopy does the legwork. You make the calls.

A discovery assistant that lives inside the tree — reading research, drafting nodes and keeping everything tidy. Every change lands as a draft for you to approve.

Explore Canopy AI
01Reads your research
02Drafts opportunities
03Weighs the evidence
04Keeps the tree tidy
Canopy AI discovering opportunities on the tree

Easy in, yours to keep

Up and running in minutes. Your data stays yours.

Bring an existing tree in a couple of clicks — and take everything out as clean data whenever you want. No lock-in.

Import in minutes

Start from what you already have. Outcomify maps it onto a proper tree structure on the way in.

MiFrom Miro▤CSV / sheetPaste notes▣Whiteboard image

Built to last

The tree keeps its memory through reorgs, new hires and shifting priorities.

Full version history

Every change tracked and replayable.

Evidence trail

Assumptions stay linked to research.

Enforced hierarchy

The OST structure can't drift.

Outcomes stay linked

Solutions trace back to outcomes.

The portfolio view

See what every team is working on.

Roll the trees up into an outcome portfolio — so leadership can see which outcomes are moving and where the bets are placed, without a status meeting.

The outcome portfolio dashboard

Frequently asked questions

An OST is a discovery framework (popularised by Teresa Torres) that connects a measurable business outcome at the root to the opportunities (unmet needs) and solutions you bet on to reach it — so every solution traces back to an outcome.

A whiteboard lets you draw anything; over time an OST drawn there drifts into a mess. Outcomify enforces the OST structure, keeps full version history, and attaches evidence and bet sizes to each node — so the thinking survives the quarter.

No. Canopy is optional and only ever drafts changes for you to approve. You can also connect your own assistant (Claude, Cursor, any MCP client) over MCP — or use no AI at all.

Yes. Bring a tree in from Miro, a CSV or sheet, pasted notes, a whiteboard image, or start from a template — Outcomify maps it onto a proper tree structure on the way in.

Always. The whole tree — nodes, evidence and versions — exports as JSON, CSV or Markdown and is reachable by REST API. It is your strategy; there is no lock-in.

Yes — start with a free 14-day trial, no card required. See the pricing page for the full plan breakdown.

The Opportunity Solution Tree was created by Teresa Torres and introduced in her book Continuous Discovery Habits. Outcomify is an independent product built to support that framework, and is not affiliated with, sponsored by, or endorsed by Teresa Torres or Product Talk.

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