Free tool · no sign-up

RICE score calculator

List your ideas, rate each one’s reach, impact, confidence and effort, and see them ranked. Share the list with a link or download it as a CSV.

Your ideas to score

Ranked by RICE score

  1. 1Usage-based pricing page1,500
  2. 2Guided onboarding checklist960
  3. 3Slack integration320
  4. 4Rebuild the reporting module200

The four factors

  • Reach: people or events affected per period, as a real number.
  • Impact: how much it moves each person, on Intercom’s scale: 3 massive, 2 high, 1 medium, 0.5 low, 0.25 minimal.
  • Confidence: how sure you are about reach and impact: 100% with data, 80% with some evidence, 50% on a hunch.
  • Effort: person-months across product, design and engineering.

Make confidence honest

Confidence is the factor most worth arguing about. If an idea’s impact rests on a guess, give it 50% and go find evidence: a few customer interviews or a quick test can lift it to 80% or drop it off the list. That is cheaper than building the wrong thing.

Start from the problem

RICE compares solutions. Before scoring, check that every idea serves the same outcome and a customer need you have actually heard. Ideas that serve no known need don’t deserve a score yet.

Bar chart ranking four example product ideas by RICE score, from a usage-based pricing page at 1,500 to rebuilding the reporting module at 200.
Four example ideas ranked by Reach × Impact × Confidence ÷ Effort. A small, cheap change can outrank a big rebuild.

Free in Outcomify

Know what customers ask for before you score it

Reach and confidence are guesses until customers tell you. A free Outcomify feedback board collects their requests and votes, and shows the need behind each one, so your RICE inputs come from evidence.

Create your free feedback board

Frequently asked questions

RICE = (Reach × Impact × Confidence) ÷ Effort. Reach is how many people it affects in a period, impact is scored 3 (massive) to 0.25 (minimal), confidence is 100%, 80% or 50%, and effort is in person-months.

Intercom’s product team introduced RICE as a way to compare ideas on the same scale and make the reasoning behind a priority visible, instead of ranking by gut feel or the loudest voice.

Use a real number for a fixed period: customers per quarter who would use the feature, or sign-ups per month who would see the change. Use the same period for every idea so scores compare.

Impact and confidence are guesses, and a precise-looking score can hide that. RICE also scores solutions, not problems, so it can rank features well without asking whether they serve the outcome you are after. Use the ranking to start a conversation, not end it.

Yes, without an account. Your list lives in the page address, so “Copy link to this scenario” shares it exactly, and “Download as CSV” gives you a spreadsheet. Nothing is stored on a server.

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